“Thank you for participating in our annual strategic planning retreat. Your insight into new sources of non-interest income and marketing trends were beneficial to our planning process. We are looking forward to your assistance in implementing our plan and exploring new branching and income producing opportunities for our bank.”
President, $250 million community bank with four offices

We work with your senior management team and key staff people to develop a definitive sales and marketing plan that identifies those areas where growth potential exists.  These areas may include new or redesigned products and services – new markets – or a combination of both.

The associates of Financial Marketing Corporation then design the sales and marketing materials necessary to reach those present and potential customers.  We also establish monitoring and measurement tools to ensure your sales and marketing dollars achieve the maximum results

Our on-going support to senior management provides the information and tools needed to ensure the future success of the organization.

Putting Your Plan Into Action

Working with senior management, we help create:

1. The products and services your institution needs to exceed customer expectations.
2. The pricing you need to meet board goals and objectives.
3. The staff development programs necessary to effectively deliver the products and services to consumers.
4. And, the creative marketing materials needed to effectively and efficiently reach your target markets.

5. It becomes a “win-win-win” situation.  Consumers get the products and services they need for their financial success, you enjoyed continued growth and prosperity and you and your associates receive the recognition and reward you deserve for your successful efforts.

   Generating Positive Responses and Measurable Results

   Since 1981, Financial Marketing Corporation has been helping our financial institution clients prioritize and focus their resources on the three areas that will have the greatest impact on their bottom-line:
   • Productivity – doing the right things and doing them the right way.
   • Products – creating new and sustainable sources of non-interest income.
   • People – building lasting relationships with customers and staff.

   If you are serious about sustainable growth and enhanced profitability, please contact Terry Burrington at (866) 337-4779 or by e-mail.