 What’s Keeping You Up At Night - Regulators Or Revenue?
If you’re like most bankers I talk to these days, the answer is both!
I can’t do anything about the regulators, but I am helping community bankers implement exciting new revenue generating strategies and solutions.
These strategies and solutions can also help lower your marketing expenditures, increase your marketing effectiveness and build stronger relationships with your current and potential customers in the profitable 50+ demographic.
Why Are Baby Boomers And Beyond
So Profitable To You?
According to the Journal on Consumer Marketing, persons in this age group:
- Own 80% of all the money in savings accounts – those are core deposits like Money Market Accounts and CDs.
- Own 79% of our country’s tangible assets.
- Have a net worth 5 times greater than people in other age groups.
- Are concerned that they will outlive their money.
- Want to maximize their returns and minimize their tax implications.
Let’s meet soon and discuss how we can help your institution grow, prosper and meet the challenges of the future starting next year!
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